<style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style>
The Giftbit Blog | Digital Gift Cards, Rewards, and Incentives

API FAQs

Written by Emily Byrne | April 2, 2026

Intro copy

Giftbit has dedicated technical and business resources to help you understand which implementation path is right for your integration. Email sales@giftbit.com to get assistance with your project.

Providing feedback on the API documentationThe Giftbit team makes heavy use of external APIs ourselves, and we know how frustrating it can be when the documentation is unclear or doesn't match the actual API behaviour. If you find any such problems with ours, don't hesitate to let us know via testbed@giftbit.com.

 

📨 The TL;DR: Manual vs. Automated Gift Card Programs:

NOTE, I've been liking this for TLDR lately -  a section right after the intro, demarcated by a horizontal line (which you can find under 'Insert'

  • Kill the "Time Suck": Stop losing 25% of your work week to spreadsheets and CVS runs; professional fulfillment automates the "logistical nightmare" of manual rewards.
  • Scale Without Limits: Ditch retail purchase caps and "brand guessing" by using a card platform that offers 1,000+ global brands with one-click delivery.
  • Reclaim Your Budget: Many egift card providers hide "breakage" (unclaimed rewards) for profit; choose a partner that offers real-time data so you can nudge recipients or recoup costs.

 

Sample Table: 

Feature

Manual Fulfillment

Professional Card Platform

Effort

Hours in spreadsheets

 Automated and scheduled delivery

Access

Retail purchase limits

Unlimited global scaling

Choice

You guess the brand, and your recipients are locked into it

Recipients pick their own brand

Visibility

"Sent and forgotten"

Real-time claim tracking

Budget

Lost to unclaimed cards

Reclaimable "breakage" value

 

 

Similarly, you can use those horizontal lines to make little call-out section like this one. 

Case Study: How (and why) Prime46 killed the spreadsheet

The Problem 👉 Research firm Prime46 uses gift card incentives to drive survey participation. Originally, their project manager was buying Amazon codes manually and tracking them in a spreadsheet—a major time-suck for a firm that bills clients hourly.

The Pivot The Pivot 👉  They integrated a gift card API into their survey software. With just 48 hours of dev time, they automated the entire workflow:

  • Instant Delivery: Rewards send automatically upon survey completion.
  • Full Visibility: Tracking and invoices live in one centralized dashboard.
  • No Manual Work: No more spreadsheets, lost codes, or tedious follow-ups.

The Result 👉 The manager now reclaims up to 10 hours weekly, shifting focus from administrative legwork to high-level project strategy.

👉 Read the case study.

 

Here's another call out section (this one is called 'blockquote') 

And another call out section (this one is called 'pre')

 

Sample quote sections:

💬 “One important decision Giftbit made early on was to be transparent about promotional offers.,” says Leif Baradoy, Giftbit CEO. “We made it clear that promotional offers have unused value and we enabled customers to get unused value back. This decision felt straightforward and obvious at the time and has now become more standard across the industry.”

 

💬 “We’re endeavoring to make a pretty complicated niche industry clear and understandable for our customers,” says Nat Salvione, Giftbit CCO. “We believe we shouldn’t hide what we’re getting, so that our customers know what they’re getting, too. Digital gift cards simply work the best for most businesses, and if your program is transparent and we make it easy to send, you’ll keep using us.”

 

Graphics to use when needed/appropriate:

 


Good for Canadian related posts:

 

CTA sectionGiftbit provides transparent bulk digital gift card fulfillment services to companies and organizations of all sizes. Book some time to learn more.