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The Giftbit Blog | Digital Gift Cards, Rewards, and Incentives

Give Recipients Gift Cards For Subscriptions: Guide For Incentive Programs

Written by Giftbit | January 23, 2025
👍 Gift cards for subscriptions like streaming services, meal kits, and food delivery are in high-demand for many rewards and incentives programs. 

⚠️ But they're not as straightforward as some other types of gift cards.

👍 If you want to use them for rewards or payouts, because sure to work with a reputable gift card distributor with a robust global catalog of rewards. 

While some services may have specific terms for how gift cards can be used, they’re a flexible and desirable option for many types of gift card programs.

In this article, we’ll explore the ins and outs of offering your recipients gift cards for subscription services, along with tips to ensure you’re always offering the most effective rewards and incentives possible.

How to offer gift subscriptions

If you manage any type of incentive program, then you’ve probably encountered requests for things like Apple TV and Netflix gift cards.

And great news: if you work with a flexible gift card platform, you should be able to offer many of these options (along with more great brands and retailers). 

Of course, it's always a good idea to check the Terms and Conditions or the merchant's website to understand whether a specific gift card can be used towards membership fees and/or premium services.  Sometimes a digital gift card only works for a specific type of purchase (e.g., a single movie rental vs monthly subscription).

For example, Fandango offers a gift card that can be used to purchase movie tickets via their website and mobile app. But there is a separate card for Fandango's online, at-home streaming service Vudu.

Also note that most subscription services with recurring billing will require you to have a valid debit/credit card on-file. This a requirement mandated by the subscription service, not by the gift card company (such as Giftbit). In other words - there’s really no getting around it. You recipients usually won’t be able to bypass the debit/credit card registration step, even with their gift card in hand. 

👍 Pro-tip: Work with a gift card provider with stellar customer support. They can help you navigate the ins-and-outs of the fine details, so you can focus on making your program successful.

 

Best gift cards for subscriptions

The Gifbit catalog is always growing. Here’s a breakdown of some of the current options for your would-be subscribers.

🍲 Food services

For food lovers and busy schedules, gift cards for meal kits and food delivery services make it easy to enjoy delicious meals at home or on the go. Some options include:

  • Meal Kits - Blue Apron

  • Food Delivery & Grocery - DoorDash, Grubhub, Instacart, SkipTheDishes, UberEats

🛍️ Retail services

For savvy shoppers, gift cards for subscription retailers provide convenient options for everything from essentials to personalized treats. Some options include:

  • Petcare - Chewy

  • Clothing - Stitch Fix

đźš™ Ride share services

For commuters and travelers, gift cards for ride share services offer a convenient way to get around with ease. Some options include:

  • Grab