JUNE 17, 2025 — Our CEO, Leif Baradoy, sat down with Fintech.ca to talk about Giftbit's global expansion, the future of digital payouts, and what it takes to scale a Canadian-founded fintech company internationally.
A few highlights from the conversation:
- On why digital rewards are gaining traction now: Leif points to the internet accelerating globalization, pushing businesses to find transparent, flexible ways to issue payouts anywhere while recipients increasingly expect choice in how they get paid, from bank transfer to prepaid cards to stablecoins.
- On Giftbit's prepaid incentive cards: the team built a one-click add-to-wallet experience for Apple Pay, Google Pay, and Samsung Pay, aiming to make adding a prepaid card "feel more like saving a boarding pass, not like opening a bank account."
- On scaling globally: Giftbit went from serving Canada and the US at the start of 2024 to operating in 25 currencies and issuing payouts to over 130 countries.
- On being Canadian-founded with a global footprint: Leif reflects on Giftbit's roots on the west coast of Canada in 2012, expanding into the US within its first year, and what that cross-border relationship has taught the company about building for a global market from day one.
Read the full interview on Fintech.ca.
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