🔑 Key takeaways:
Mark your calendars: Administrative Professionals’ Day falls on Wednesday of the last full week of April (April 23, 2025 in the US & Canada).
Consider digital gift cards for all your employee gifts: No hidden fees, instant delivery, and ultimate flexibility—recipients choose what they really want.
Curate & personalize: Blend coffee cards with quirky mugs, spa cards with scented candles, or a book gift card with a pretty bookmark. 'Digital' can still be very unique and very thoughtful.
Instant gratitude: Create a free account and Send in just a few clicks—schedule, personalize, and integrate with your favorite apps in minutes.
Scrambling for Administrative Professionals' Day gift ideas? Presumably ones that are easy and affordable for you, fun and delightful for the person you’re giving it to? This article’s got you covered (jump to the gift ideas now).
Choosing a great gift is an easy way to express genuine gratitude for those often unsung office heroes who keep our workdays running smoothly. Whether it’s for Admin Professionals’ Day (on April 23 in 2025), or for employee recognition efforts throughout the year, even small gestures can strengthen company culture and employee engagement.
In this article, we'll share our favorite Administrative Professionals’ Day gift ideas–all of which you could send to someone on your staff today (or even in the next ten minutes).
These practical suggestions will let you bring a modern twist to traditional employee appreciation. Expect fresh digital options, plus tips to add smart, personal touches as needed.
Like you’ve probably assumed, Administrative Professionals’ Day (sometimes called Admins’ Day or Secretaries Day) is dedicated to recognizing the work of administrative assistants of all sorts—receptionists, secretaries, executive assistants, personal assistants, client service reps, and anyone else who might find themselves on your admin team.
This special day has several names, and it also has several actual dates. Namely:
In the US and Canada, celebrate on the Wednesday in the last full week of April (April 23 in 2025)
In Australia, celebrate on the first Friday in May (May 9 in 2025)
In Brazil, celebrate on September 30
In South Africa, celebrate on the first Wednesday in September (September 3 in 2025)
Administrative Professionals’ Day started as a full week back in 1952, when it was focused entirely on secretaries. Since then, the complexity of administrative work has grown, along with our understanding of the importance of these roles.
Regardless, recognizing and rewarding your administrative professionals can help boost morale and strengthen team spirit. Indeed, the latest research shows that 89% of employees say rewards help them feel valued and appreciated.
No doubt, employee rewards have significant impacts on engagement and retention. For example, according to Gallup research, employees that don’t feel like they’re recognized are twice as likely to say they’re planning to quit.
Meanwhile, companies with good employee recognition programs enjoy 12 times better business outcomes (likely due in large part to their employees feeling 2.7 times more likely to be highly engaged).
So go ahead and add Admins Day to your HR calendar.
Plan celebrations that reflect your company culture and values.
Consider modern, flexible options like digital gift cards to make this a better day for everyone involved (you included!).
And remember that celebrating your admin team should always start with genuine appreciation. The more you’re able to build a culture centered around shared cultural principles