Digital Survey Incentives to Improve Response Rates

Boost response rates without breaking the bank

From quick, one-off surveys to long-term market research, digital gift cards and prepaid cards are an easier way to incentivize. All without any fees or minimums.

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Woman getting incentive gift card after completing a survey.

Digital options

Deliver instant reward payouts to thousands of survey respondents. Send individually or in bulk, through the intuitive platform or via a quick API integration.

Global options

Confidently conduct surveys anywhere in the world. With a global catalog and automatic currency conversion, deliver your promised incentives to anyone, anywhere, any time.

Anonymous options

If your research needs anonymity, send rewards that don’t require an email address or other PII to claim. Plus, SOC 2 compliance makes it easy for IT teams to say ‘yes.’

The quickest route to higher response rates without the added legwork

Save time and money while also improving data quality. Easily integrate with your workflows, using customizable templates to fit your needs and methodology.

Improve engagement rates by offering incentives that truly motivate your target audience. Send and monitor digital gift cards and prepaid cards from top brands and retailers like Visa®, MastercardⓇ, Amazon, and Walmart.

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Sofia Baltasar, Head of Customer Success.

A great survey experience hinges on quick and easy rewards.

When rewards are delivered instantly and accurately, your participants feel valued, and are more likely to stay engaged—so you can collect the data you need.

—Sofia Baltasar, Head of Customer Success ｜ Giftbit

Streamline market research

Automatically incentivize respondents to complete online surveys, interviews, or participate in focus groups.

Quick integrations with existing tools like SurveyMonkey, Qualtrics, and Sawtooth make programs easier to manage and scale.

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Businessman completing an incentivized survey on his laptop.

Improve user experience

Instant incentive payouts get results. Automate in bulk, via text, email, or social media DM.

Plus our industry-leading Customer Success team ensures you and your recipients always have the best experience.

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two marketing researchers using a tablet to analyze their survey incentive program.

Grow your business, shrink your budget

Collect data that moves your business forward. Use incentives to gather customer and employee feedback that you can leverage to create a better offering.

Pay face value for all the payouts you send to keep expenses in check. With no minimums or subscription fees, when you send a $25 gift card, you’ll only ever pay $25. Bulk discounts and revenue sharing options are also available.

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Survey incentives work.

Improve your market research and survey response rates with digital incentives.

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Frequently Asked Questions

Can survey incentives be sent anonymously?

Yes. If your research requires anonymity, Giftbit supports reward options that don't require an email address or other personally identifiable information (PII) to claim. This option is useful for surveys where participant privacy is a priority.

Can I integrate survey incentives with tools like SurveyMonkey or Qualtrics?

Yes. Giftbit connects with tools like SurveyMonkey, Qualtrics, and Sawtooth, so you can automatically trigger a reward the moment someone completes a survey, without manual distribution.

How much does it cost to send survey incentives?

You pay only face value! Send a $25 gift card, pay $25, with no minimums or subscription fees. Bulk discounts and revenue sharing are available for larger survey programs.

Can I send survey incentives to respondents in other countries?

Yes. Giftbit's global catalog and automatic currency conversion let you deliver incentives to survey respondents anywhere in the world.

What's the best way to deliver survey incentives?

Rewards can be delivered individually or in bulk, through the Giftbit platform or via API, and sent by text, email, or social media DM. Whichever channel fits how you're already reaching respondents.

Do incentives actually improve survey response rates?

Yes. Offering a meaningful incentive increases both response rates and engagement, and delivering it instantly and reliably helps respondents feel valued, which supports better data quality throughout the survey.

Do incentives lead to lower-quality or dishonest survey responses?

No. Most published research finds "...incentives were associated with increased interview completion rates with minimal impact on data quality or bias". The real risk is mismatched incentives: too small to motivate genuine engagement, or so large they attract people rushing through just to collect the reward. A reasonable incentive for the effort required tends to improve responses without compromising quality.

Boost survey response rates without the overhead