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HOLIDAY GIFT CARD SPENDING TREND REPORT   Read now

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Resources designed to help you build, automate, and scale incentive programs

Reports

Original research from Giftbit's own platform data. We track how businesses send digital rewards, and how recipients actually use them, to surface trends you won't find anywhere else. 

2026 Incentives Trend Report

Unique insights to help you design the right incentive system for your specific goals and audience. 

View the trend report

Holiday Digital Rewards Index

Month-to-month business gift card spending, the holiday surge, and what brand categories win the season.

View the holiday spending index

Developer Hub

Everything you need to know about building into the Giftbit gift card and prepaid card API. From quick start guides to production checklists, find support here.
Developer Hub

Pricing Calculator

Run the numbers! Estimate the cost of your rewards program, and what you could earn back with our pricing calculator.
Pricing Calculator

Program Quiz

How sophisticated is your rewards strategy? Answer 10 quick True or False questions and get a personalized breakdown of where you stand what to focus on next.

Take the quiz

Deep Dives

Dive into these comprehensive guides to master key strategies and tools. Whether you’re new to digital rewards or scaling up, our guides walk you through what, why, and how in structured, easy-to-follow formats.

Digital Gift Cards 101

Get the guide

Everything you need to know about sending digital gift cards for rewards and incentive programs. Ways to win, and pitfalls to watch out for.

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Automating Delivery

OPT Laptop Zapier (1)

Step-by-step guide for hands-off, no-code integrations with Giftbit + Zapier. Quickly connect reward delivery with your existing apps.

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Gift Card API Basics

Get the guide

How to get started with a digital gift card integration. Learn the basics of Giftbit’s API to send gift cards programmatically.

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Incentive Programs

Scale with an incentive program.

How to plan, build, and deliver digital rewards to engage your audience, drive action, and maximize ROI.

Read now


Guides

Explore data-driven insights, market trends, and research findings that help you make informed decisions. These reports analyze what’s working in incentive programs, employee rewards, and customer loyalty—so you can stay ahead of the curve.

Employee rewards

How and why modern rewards will boost engagement and performance across your organization.

Employee rewards guide.

Travel incentives

91% of companies say travel rewards boost engagement and culture. See how they're doing it.

Travel incentives guide.

Growth Playbook

This playbook shares 14 actionable tactics to accelerate growth and boost ROI.

Growth playbook.

Customer loyalty

Customer loyalty is key to revenue. Learn the tactics and software to retain, engage, and grow your customer base.

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Case Studies

See how companies use Giftbit to automate reward delivery, cut admin time, and boost participation with the numbers to back it up.
Explore case studies

Use Cases

From employee recognition to survey incentives, discover how teams across industries use Giftbit to reward the right people, the right way.
Browse use cases

Videos

Watch expert talks that bring concepts to life. These video pieces deliver ideas in a conversation. Perfect when you want inspiration, explanations, or real-world stories.

Why Gift Cards Make the Best Incentives

 Giftbit CCO Nat Salvione shares how digital gift cards are transforming incentives—making it easier and more effective to reward action and engagement.

Building Secure, Developer-Friendly Digital Reward APIs

Giftbit CPO Bryan Dwyer shares how the team builds secure, scalable, and developer-friendly rewards tech—with insights on APIs and engineering strategy.

Designing Reward Programs for People

Matthew Brossard, Director of Business Development at Giftbit, shares how to build cost-effective, user-friendly reward programs for referrals, recognition, and incentives.

The Future of Digital Rewards & Fintech Growth

Giftbit CEO Leif Baradoy shares insights on digital rewards, fintech growth, and the power of culture in product and customer success.

Turning Digital Rewards into Real Results

Sofia Baltasar, Head of Customer Success at Giftbit, shares how the team delivers impactful reward programs and exceptional customer experiences.

How To's

Get hands-on, actionable instructions for specific tasks and workflows. Our How To content focuses on doing, so you can immediately put the advice into practice.

Incentivize sales with HubSpot triggered rewards

How to trigger rewards via HubSpot

Activate the ultimate growth loop. Incentivize qualified leads and let Zapier take the load off your reward distribution.

Automate annual rewards with Google Sheets

How to connect Giftbit and Google Sheets

Step-by-step how to up annual rewards to send anniversary perks to employees on their hire dates, or to clients on their birthdays.

Trigger review rewards using Airtable

Trigger review rewards with Airtable

Step-by-step process on how to trigger rewards when your business gets a new review. Automate with Airtable+Zapier+Giftbit

Infosheets

Access concise reference materials that summarize key features, use cases, and product specs at a glance. Ideal for quick orientation, internal handoffs, or to share with teammates who need the highlights.

Giftbit Overview

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A snapshot of the Giftbit offering. Reward types, delivery options, funding, and cost. If you're new to Giftbit, start here!

Direct Links

giftbit links

Create and share unique reward links via email, SMS, surveys, or even print. This guide covers setup, delivery, and tracking—ideal for flexible, scalable incentive programs.

Team Accounts

Team Accounts

Manage permissions, budgets, and reporting across your account. Control funding, track activity in real time, and support secure, scalable reward programs with ease.

Event-Based Rewards

Event based rewards

Schedule digital rewards for later. Set up automatic birthdays, milestones, and more. This guide covers templates, timing, and simple automation using tools like Zapier.

Connect HubSpot + Giftbit

Zapier hubspot set up (1)

Connect Giftbit to HubSpot via Zapier and automatically send rewards based on triggers—making delivery quick and easy. 

Latest articles from the blog

When To Send Corporate Holiday Gifts (hint: It might not be December!)
Customer Loyalty & Retention Incentives
When To Send Corporate Holiday Gifts (hint: It might not be December!)
by Emily Byrne
Not sure when to send corporate holiday gifts? Get practical timing tips for clients and employees, plus advice on planning, delivery, and follow-up.
Read More
Read More
How to Send Global Rewards to Recipients in Different Countries
Global Rewards & Incentives
How to Send Global Rewards to Recipients in Different Countries
by Andrew Flaro
See how to send global rewards across countries, choose locally usable gift cards, and manage currencies and funding with a gift card platform
Read More
Read More
Are Gift Cards Taxable Income? What Program Managers Need To Know
Employee Rewards
Are Gift Cards Taxable Income? What Program Managers Need To Know
by Giftbit
Are gift cards taxable income? Learn the rules for employee rewards, research incentives, and customer promotions in the US and Canada.
Read More
Read More
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© Giftbit 2026

 

Terms of service

Privacy policy

SOC 2 compliant

 

 

Giftbit empowers organizations to send digital rewards, incentives, and payouts at scale via an intuitive web app or developer-friendly API. Access a global catalog of 1,500+ brands across 40+ countries, including gift cards, crypto, and charity options, and prepaid support for 150+ countries, all with face-value pricing and zero contracts. We prioritize the recipient experience with a seamless UI and provide every client with transparent reporting and the same world-class support, regardless of program size.

 

Amazon.com Gift Cards ("GCs") Restrictions apply, see amazon.com/gc-legal

The Starbucks wordmark and the Starbucks logo are registered trademarks of Starbucks Corporation. Starbucks is also the owner of the copyrights in the Starbucks logo and the Starbucks Card designs. All rights reserved. Starbucks is not a participating partner or sponsor in this offer. All other trademarks, logos and brand names are the property of their respective owners.

Visa Prepaid eReward Card is issued by Peoples Trust Company pursuant to licence by Visa Int. See Cardholder Agreement for further details. Trademark of Visa International Service Association and used under licence by Peoples Trust Company.

Virtual Account is issued by Pathward®, N.A., Member FDIC, pursuant to a license from Visa U.S.A. Inc. Virtual Account can be used online, via phone, or in store with a digital wallet everywhere Visa debit cards are accepted in the U.S. and District of Columbia. NO CASH OR ATM ACCESS. Terms and Conditions apply. Virtual Accountholder Agreement.

The Prepaid Visa Incentive card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card. No cash access. The card is powered by Marqeta.

Virtual Prepaid Mastercard is issued by Pathward®, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. No cash access or recurring payments. Can be used where Debit Mastercard is accepted online, for phone/mail orders, or in stores that accept mobile wallet. Valid for up to 6 months; unused funds will forfeit after the valid thru date. Terms and conditions apply..

Please visit each company's website for additional terms and conditions.