High-quality leads are the potential customers who are most likely to make a purchase—in other words, they’re the lifeblood of any thriving company.
In this article, we’re exploring short term strategies and actionable tips that can start generating more and better leads right away. We’ll also cover longer term strategies for sustainable lead generation.
First up, a refresher on what makes a high quality lead in the first place.
If you want to start getting more business now, then you need Sales Qualified Leads (SQLs). These are potential customers who have been vetted and are considered ready for your sales pitch.
Unlike leads that are just beginning to show interest, SQLs demonstrate a higher intent to purchase.