Seamless Gift Card Distribution: Two Methods, Multiple Recipients

🔎 Article at a glance

📱 Consider digital gift cards for rewards programs because they cut time and shipping costs, can be delivered instantly, have tracking features, and offer a wide catalog of brands.

🏆 For best results, we typically recommend one of two delivery options: embed a branded direct link in your own app or software, or use a quick gift card integration to automatically email them to your recipients. 

If you use them for your business, a smooth gift card distribution process is more than just a ‘nice to have.’

This is true whether you're rewarding employees, sending corporate gifts, or running customer acquisition campaigns. If you’re sending any number of digital rewards, you need an easy way to manage and distribute them in real-time.

Thankfully, new tools make this process easier than ever for both you and your recipients.

In this article, we’ll explore the two best options for gift card distribution to multiple recipients, along with more ways to grow and scale any incentive program.

What is gift card distribution?

Gift card distribution is the process that many businesses use to provide gift cards and prepaid cards to customers, employees, and partners as rewards, incentives, and promotional tools.

Companies use bulk digital gift and prepaid cards for employee recognition, customer loyalty programs, and marketing giveaways, among many other use cases. The distribution method they choose often depends on their target audience and specific goals.

In the past, companies had no choice but to use physical gift cards and prepaid cards for their programs. Like you’d expect, this was typically a cumbersome process that wasted time and money due to production, packaging, shipping, and the like.