Summer is a time when everything tends to wind down for organizations not in hospitality — including sales. If you're in tech, software, or another non-hospitality industry, you need a way to keep your sales high and meet your quotas during the slower summer months.
Kickbacks, rebates, and giveaways are excellent programs to incentivize your customer base to adopt your product or service and become long-time customers. All it takes is getting a foot in the door — and offering the right incentives can help you get there.
A kickback is an incentive program that rewards customers for completing certain actions — such as bulk sign-ups, referring friends, or even just adopting your software. Kickbacks are similar to rebates and giveaways, which both reward customers for specific behaviors, but kickbacks tend to involve group sign-ups and it’s often assumed the kickback will be in the form of money like a Visa Incentive Card — which can help you meet your sales quotas even faster.
These programs work best when you:
Offer rewards your customers want: Your incentives need to be, well, incentivizing to customers. Gift cards are popular choices for kickbacks and rebate programs because they're versatile and customizable.
Enforce limitations and conditions: Your rewards shouldn't be available to every customer for completing every action. Instead, these programs should align with your goals and encourage customers to complete actions that will help you meet those goals fastest.
Send the reward immediately: One of the basic tenets of behavioral psychology is the idea of delivering reinforcements quickly. You want to form a fast connection between the customer's behavior and your reward. We recommend automating your rewards program so that customers receive their incentives instantly.
Everyone loves free stuff, and when you offer a free reward for customers who choose your tech company, you give them a solid reason to help you meet your sales goals. Kickbacks, rebates, and giveaways offer numerous benefits for your company: