Giftbit Holiday Rewards Data Featured in Retail Insider

OCTOBER 29, 2026 — Giftbit CEO Leif Baradoy spoke with Retail Insider reporter Mario Toneguzzi about findings from the company's Holiday Digital Rewards Index, and what they reveal about how businesses and consumers approach holiday gifting.

The Retail Insider interview explores several standout findings from our 2025 data, including:

• A 1,067% surge in grocery gift card reward value in December, compared with the September–October average
• Two distinct peaks in holiday rewards, with customer loyalty incentives surging in November and employee recognition following in December
• Longer gift card claim times during the busy holiday season

Leif also shares his perspective on what these trends mean for businesses planning their 2026 holiday rewards, from giving recipients more choice to getting the timing right.

Read the full interview in Retail Insider.