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Digital gift card marketing has been gaining a lot of traction, and with good reason. Now that gift card platforms can automate sending, it’s never been easier to leverage the benefits of gift cards in marketing campaigns.
The conventional (and often manual) method of managing gift cards campaigns typically involves heavy administration, delays, and limited options.
Meanwhile, smart marketers today are able to leverage all-in-one digital platforms to create efficient and streamlined gift card promotions that drive sales and customer loyalty.
Simply put, if you’re going to use gift cards in marketing, then you need modern tools to do it right. In this article, we’ll explore 7 ways you can use a gift card platform to dramatically simplify and improve your digital gift card marketing efforts.
We’ll also include some tips to help you optimize your platform once you’re up and running.
Go online to boost your gift card marketing strategy: 6 benefits
E-gift cards have always been popular, and their use is only growing. The industry has enjoyed a 200% annual increase over the past five years, according to data from the National Retail Federation (NRF). In 2022, sales reached a staggering $15 billion. And the latest incentive rewards research shows 55% of program managers expect their gift card programs to grow in 2025.
What’s driving this growth? Of course, marketers have always understood the power of a good incentive. But it’s only with the latest gift card platforms that they’ve been able to simply and easily leverage the benefits of incentives—without breaking the bank. 💪
Clearly, as businesses evolve their consumer marketing in our digital and AI-driven age, more and more are integrating a digital gift card platform into their tech stack, for a variety of reasons.
Here are six ways that working with a reputable gift card distributor can help your marketing efforts specifically.
1. Customizable rewards
Offering gift cards is a powerful way to connect with your customer base, especially when you can personalize them to suit their individual preferences. By delighting your customers with personalized offers, you can build stronger, longer-lasting relationships with your brand. Plus, customization boosts the perceived value of your rewards, which helps drive engagement, boost sales, and keep your brand top of mind.
Specifically, modern gift card platforms make it simple to create customized digital cards that align with your brand and your customers' needs. From using pre-designed templates to adding your own logo and a personalized message, use gift card designs that leave a lasting impression.
And the flexibility doesn’t have to stop there. A good platform will let you tailor delivery options to match your audience’s preferences, whether that’s via a thoughtful email, a quick text, or even a QR code for in-person redemption. You can also curate rewards to offer your customers exactly what they want—think a selection of popular digital cards, tailored to their interests.