Giftbit is a B2B gift card and prepaid card aggregator that offers a platform and API for digital reward and payout fulfillment. Organizations of all kinds use Giftbit rewards to achieve their business goals.

With a catalog of over 1,000 digital reward options in over 40 regions, including popular retailers, prepaid cards, and charity choices, Giftbit simplifies reward and incentive programs for organizations of all sizes.

Aggregators like Giftbit streamline the exchange of rewards from brands to businesses, offering a single access point for organizations to send hundreds of brand options to their audiences.

Giftbit was founded in 2011 in Victoria, Canada by Leif Baradoy and Peter Locke. Leif Baradoy is the current CEO.

Organizations of all sizes and industries use Giftbit. Because we have no subscription fees or minimums, Giftbit is just as popular with small startups as it is with Fortune 500 enterprises. Our clients include:

• Tech & SaaS companies: For referral programs and user acquisition.
• Market research platforms: To incentivize survey respondents and focus group participants.
• Healthcare & education organizations: For wellness incentives and student/faculty appreciation.
• Non-profits: To thank donors and engage community volunteers.

Giftbit works for any organization that wants to send digital gift cards and other digital rewards at scale. Many clients use Giftbit for employee rewards, sales and marketing incentives, customer loyalty, research participation and much more.

• Employee rewards: Recognize achievements and milestones with instant, customizable rewards. Global catalog supports diverse employee preferences. No fees ensure full reward value reaches employees. Learn more.
• Customer incentives: Enhance loyalty programs with meaningful rewards. Motivate customers to engage with your brand through personalized incentives. Learn more.
• Marketing campaigns: Drive conversions and engagement with targeted reward strategies. Utilize data-driven insights to optimize campaign effectiveness. Learn more.
• Research incentives: Incentivize and engage the right participants with digital gift cards and prepaid cards to get the best participation and ongoing engagement. Learn more.

Giftbit uses a no-fee pricing model

• Pay only the face value of the cards you send, with some exceptions for credit card funding, and specific prepaid card types.
• Access and use the full platform and API at no cost.
• 100% of your budget goes directly to the rewards.

Generally, no! Most of our transactions are completely free. You will only encounter small service fees in three specific scenarios:

• Credit Card Funding: 2.9% fee applies.
  
• Specific Prepaid Cards: While most are free, a few carry flat processing or shipping fees:
  • Physical USD Visa® Incentive (6 month): $2.95
  • Physical USD Visa® Incentive (12 month): $4.95
  • GBP Mastercard®: £1 per card.
  • AUD Visa: $2 AUD per card.

Learn more about pricing.

No. There are no contracts, subscription fees, or setup costs required to use Giftbit. You are free to use the platform as you wish—you simply pay for the rewards you send.

ℹ️ The only exception applies to accounts with specialized pricing, such as custom breakage, margin sharing, or volume discounts, which may require a signed agreement. Otherwise, there is no exclusivity; you can scale your usage up or down or use Giftbit alongside other services without worrying about renewals or cancellations.

You can fund your Giftbit account by:

• Bank wire/transfer or EFT: Free of charge
• Credit card: 2.9% funding fee
• Direct debit: Free (for USD, eligible accounts)

If your funding account is in a different currency than the rewards you're sending, Giftbit will automatically convert for you at for free, so you can fund an entire global reward program from one account.

Yes. The choice is yours. Giftbit gives you total control over the recipient experience:

• Single brand: You can send a specific gift card (e.g., just Starbucks or just Amazon) if you know exactly what your audience wants.
• Curated selection: You can hand-pick a small "shortlist" of 3–5 brands that align with your campaign theme.
• Full catalog: You can let your recipients choose from hundreds of popular brands, ensuring everyone finds something they love.

Giftbit offers two distinct reward formats based on your goals:

• Standard Rewards: These have no "claim-by" date and are ideal for milestones or earned incentives where you want the recipient to have unlimited time to choose.
• Promotional Rewards: These include a set "claim-by" date to create a sense of urgency. If the reward isn't claimed by the deadline, a percentage of the value is returned to your account—saving you budget on "lost" rewards.

Yes. Giftbit offers incredible flexibility with reward values, supporting everything from "micro-rewards" to high-value incentives. Some brands are limited in denomination options, however generally:

• Custom Amounts: You aren't restricted to round numbers (like $5 or $10). You can send "variable" amounts—even specific figures like $12.50 or $3.31—which is perfect for exact reimbursements or points-to-rewards programs.
• Wide Range: You can send rewards in denominations ranging from as little as $0.01 to as much as $2,000 USD 

In your Giftbit account, when you select the value of the reward and region, the available brand options for that specific denomination will populate.

1. We have partnerships with companies that share a margin on gift cards and prepaid cards with us.
2. When a customer chooses to set a claim period on a promotional reward, Giftbit receives a portion of the unclaimed value (breakage) when the offer expires. The rest goes back to the customer. Keeping a portion of breakage is the standard practice in the gift card distribution industry. 

Yes, Giftbit's default breakage sharing is 25%, so if you send a Promotional Reward (with a claim-by date) and the reward goes unspent, Giftbit will refund your account %25.

Note: this does not apply for Standard Rewards.

For a larger share of the breakage, custom pricing will need to be set up with Giftbit team.

Custom pricing, including margin sharing, is available for eligible high-volume senders. These agreements are set up in advance with the onboarding team. 

Set up a meeting to discuss options.

Yes. Giftbit provides 360-degree, on-demand, real-time tracking for every reward you send.

From your dashboard, you can monitor the status of your incentives—including whether they were delivered, opened, or successfully redeemed—allowing you to measure the immediate success of your campaigns.

Giftbit offers comprehensive financial reconciliation tools. You can generate detailed reports on balances, funding, and currency information for any specific time period. This provides the transparency needed for precise auditing, forecasting, and managing your program’s overall budget.

Absolutely. Giftbit's reporting tools include customer insights and recipient summaries. You can filter your reward history to see which specific brands from the catalog were claimed most often.

This data helps you understand user behavior and make informed decisions on which rewards to offer in future campaigns to maximize engagement.

You can easily order rewards by logging into your Giftbit account, creating or choosing a reward template, uploading your contacts, and then placing an order for email delivery or downloading unique Giftbit links for manual distribution.

You can also automate reward sending through Giftbit's RESTful API for full customization, or use Zapier to connect with 2,000+ popular apps (like HubSpot or Salesforce) to trigger rewards based on specific events or workflow actions.

Giftbit makes it easy to deliver digital rewards by email, direct link (which can be shared via text/SMS, QR code, social media DM, or embedded in your own app), or even by mailing a physical prepaid Visa® card if needed.

You can fully customize the recipient experience and automate delivery using our API or Zapier for seamless integration with your existing workflows. 

Learn more about delivery options here.

One of the biggest benefits of using Giftbit is that we provide dedicated, in-house support for you AND your recipients.

If someone loses their email, has a technical issue, or needs help with a specific brand, they can contact us directly. This removes the administrative burden from your team and ensures your recipients have a 5-star experience.

Absolutely. Giftbit offers dedicated technical resources for developers. Whether you are building in our sandbox environment (Testbed) or moving to production, you can access our comprehensive API documentation or chat directly with our integration experts at testbed@giftbit.com.

We aim to help most teams get up and running in as little as one day.

Every Giftbit user gets a human touch. We don't gatekeep our expertise based on company size. While we are a self-serve platform designed for you to get up and running in minutes, you aren't left to figure it out alone.

• Human support for all: Whether you’re a startup or a Fortune 500, you have direct access to our in-house Support and Success teams via live chat, phone, and email.
• Strategic guidance: If your program grows or becomes complex (such as requiring API integration or high-volume custom agreements), our team is ready to step in and provide a dedicated point of contact to ensure your program's success.
• Self-serve autonomy: You have the power to manage your own account without waiting on a rep for basic tasks, but we are always standing by if you need a strategic partner.

Yes. Giftbit is a B2B platform, so account registration requires a business email address. Personal email addresses (e.g. Gmail, Yahoo, Hotmail) are not accepted. Make sure to sign up with your company or organization email to get started.

As part of regulatory compliance, Giftbit sometimes requires additional information to support Know Your Business (KYB) verification before your account is fully activated. This is a standard identity and legitimacy check on your organization. You may be asked to provide details about your business during or after registration.

When you first access the Giftbit API, you'll be working in a test environment. To move to production and send real rewards, you'll need to request a production API key. Reach out to the Giftbit team if you need help transitioning from test to production.

It's not uncommon for a first, or an unusually large order, to be temporarily held for a security review. This is a routine measure to protect both businesses and recipients. If your order is delayed, Giftbit's team will typically reach out to verify the details. Subsequent orders generally process without issue once your account has an established history.

Discounts and custom pricing like margin sharing and breakage agreements are available for eligible high-volume senders, but must be arranged directly with the Giftbit team before you begin sending. Book a meeting to discuss your options.

Giftbit clients can send almost any brand without prior approval, but some of our partners have an extra step to unlock sending.

The approval process is very easy: when you're adding brands to your template, simply hover over the brand that is unavailable, and click "apply".

Yes. Giftbit is SOC 2 Type II compliant, which is the gold standard for security, availability, and confidentiality in cloud-based services.

This means our internal controls are audited annually by an independent third party to ensure your data is handled with the highest level of security. We can provide our SOC 2 report to your compliance team to help streamline your vendor risk assessment.

We use a "Privacy by Design" approach to safeguard all information.

• Encryption: All data is encrypted both in transit (using TLS 1.2+) and at rest (using AES-256).
• PII Layering: Sensitive Personally Identifiable Information (PII) is further protected with additional layers of encryption. Even in the event of unauthorized database access, the PII remains unreadable without a separate decryption key.
• Least Privilege: We follow the Principle of Least Privilege (PoLP), meaning Giftbit employees only have access to the specific data required to perform their job functions.

Securing your money is our top priority. We use several layers of protection to prevent fraud and unauthorized spending:

• Automated monitoring: We automatically flag and freeze suspicious funding transactions (like unusual credit card activity).
• Velocity controls: Our system monitors spending patterns to catch and stop unusual order volumes before they can drain your balance.
• MFA: We support and strongly recommend Multi-factor authentication (MFA) for all users to prevent unauthorized account access.

Yes. As a distributor of prepaid Visa and Mastercard incentives, Giftbit is a PCI SAQ-D compliant processor. We adhere to strict industry standards for handling cardholder data.

For teams using our API, we provide a completely segregated Testbed (sandbox) environment. This allows developers to build and test their integrations safely without touching real funds or production data. We also perform regular penetration testing and threat assessments on our infrastructure to identify and patch vulnerabilities before they can be exploited.

Yes. With Giftbit's Team Accounts, you can invite as many colleagues as you need. This allows different departments (like HR, Sales, and Marketing) to manage their own specific reward programs under one parent organization. You can easily add and remove members, or even suspend accounts as people join or leave your company.

To keep your account secure and organized, you can assign three distinct roles:

• Team Owners: Have full control over the entire account, including permissions, billing, and the ability to run reports for all members.
• Admins: Can manage specific team members, run reporting, and transfer credits between accounts.
• Users: Can buy, send, and manage their own rewards and reports but don't have access to other team members’ activity.

You have the flexibility to do both. Team Owners can maintain a centralized balance and transfer credits to specific team members' accounts as needed. This ensures Finance has a holistic view of the budget while allowing individual managers the autonomy to send rewards when they need to.

Not necessarily.

With Zapier you can connect Giftbit to over 2,000 apps (like HubSpot, Salesforce, or Google Sheets). This allows you to trigger a reward automatically—for example, when a lead books a demo or a customer completes a survey—without writing a single line of code.

Yes. Whether you are doing a bulk upload or sending a single reward, you can choose to send it immediately or schedule it for a specific date and time.

Whether you’re a new customer or already sending rewards, we’re easy to reach. Our team is available Monday through Friday, 8:00 AM – 4:00 PM PST:

• Email: Use hello@giftbit.com for general inquiries, sales@giftbit.com for pricing, or support@giftbit.com for account or recipient help.
• Phone: Speak with a real human by calling our toll-free line at 1-877-554-2186.

We pride ourselves on transparency and a 99% customer satisfaction rate. You can find verified reviews from real users on these major platforms:

• G2: See why we are consistently ranked as a leader in the Incentives and Rewards category.
• Capterra: Read about our ease of use and the "pay-as-you-go" benefits.
• Trustpilot: Check out our high ratings for customer service and reliability.

Follow us on social media to see our latest catalog additions, feature releases, and expert tips on incentive strategy:

• LinkedIn: Giftbit on LinkedIn (Our most active community!)
• YouTube: @giftbit
• The Giftbit Blog: Visit giftbit.com/blog for deep dives into reward psychology and marketing trends.